Coca-Cola is launching a new global campaign that will use classic and contemporary art to spotlight diverse creators and to promote Coke as a cheerful moral boosting drink.
The campaign will be rolled out in Latin America this month before expanding to Asia. It will then launch in Europe and North America.
The ad continues the "Coca-Cola Real Magic" brand positions that the company has employed over the past few years.
- The first advertisement to be launched as part of the campaign is centered around Andy Warhol's 1962 Coca-Cola bottle painting.
- The campaign features an online gallery where customers can interact with highlighted artwork and videos.
- The campaign will also feature digital collectibles created by younger artists in an attempt to help younger audiences interact with the brand.
