Beer and wine face competition from RTDs

 

Premixed cocktails and other ready-to-drink spirits gained popularity in 2022, while traditional beer and wine sales declined in comparison.   Market research indicates that more women and younger consumers prefer RTDs and spirits over beer and wine. Convenience stores have historically sold beer more than other alcohol categories. Some beer brands, such as Bud Light and Budweiser, have seen a decline in sales in convenience stores. Retail beer prices have risen over 7%, leading to a potential flattening of beer sales. The onset of warm weather could help beer sales in the upcoming year. Regional influences play a role in determining the strength of trends, and beer remains the beverage of choice in some areas.