Buick is relaunching a March Madness campaign called "See Her Greatness," which attempts to show the differences between media coverage for men's and women's sports.
The March madness campaign will see the company run ads that will include links for viewers to be redirected to women's March Madness games on ESPN's online streaming service.
The ads will feature female college basketball stars, including Aliyah Boston, Cameron Brink, Caitlin Clark, Azzi Fudd, and Kiki Rice.
- The campaign is digital only and includes banner ads featuring two of the players and video documentaries about each individual player.
- The ads will run on Buick's social media channels and ESPN's homepage.
- The campaign was developed by Leo Burnett and is the second edition of the same campaign run by Buick during last year's March Madness.
