Dow Jones has begun a review of its creative, production, and media agencies, including all of its consumer brands and B2B products.

 

Dow Jones has begun a review of its creative, production, and media agencies, including all of its consumer brands and B2B products.   Dow Jones owns numerous brands, including The Wall Street Journal, Barron's, MarketWatch, Factiva, and Risk & Compliance.  The announcement comes six months after Dow Jones hired Sherry Weiss as its new Chief Marketing Officer.  The company has announced that it is undertaking a "transformation project" and that the reviews as part of this larger initiative.  The company also announced that it would be exploring the possibility of expanding its in-house agency.  The impacted agencies include The&Partnership and m/SIX.