General Mills and Kimberly-Clark have announced that they are putting their media business under review.
Both companies currently employ the agency Mindshare.
- Mindshare's North America CEO Amanda Richman announced her departure unexpectedly last week.
- General Mills will review its account internationally, while Kimberly-Clark's review is limited to its North American business.
- The
reasons for Richman's departure from Mindshare are unclear, but
numerous reports claim that the company let her go. It is alleged that
many employees and clients were not prepared for a move and did not
react positively.
- General Mill's account was worth $690M in 2022, while Kimberly-Clark's was worth $901M (internationally).
- It is unclear whether Mindshare will be defending these accounts.
