Sephora is launching a new incubator that will pair TikTok creators with brands supported through Sephora's Accelerate Program.
The move comes as TikTok is facing a potential ban in the United States.
- The
Sephora Accelerate Program is a mentorship program for emerging beauty
companies that aims to promote diversity and equity in the beauty
industry.
- The Sephora x TikTok Incubator Program will focus on
diversity, inclusion, and equity-focused mentorship program. It will
also pair companies with creators of color to give the brands in its
program an opportunity to learn how to develop social media strategies.
- Sephora
has leaned heavily on TikTok marketing in the past, including deals
with Addison Rae, Hyram Yarbo, Mannu Mua, and Patrick Starrr.
- TikTok
is under extreme regulatory pressure in the U.S., and the company is
even considering a divestiture from its China-based parent company.
