E.l.f, a beauty brand that caters to Gen Z shoppers, has partnered with American Eagle, a popular teen retailer, for their first-ever collaboration.
According to American Eagle Chief Marketing Officer Craig Brommers, the campaign has the potential to "break TikTok."
The two are partnering on a limited-edition denim-inspired makeup and skincare collection that will feature 'Outer Banks' actress Carlacia Grant and will be available on both brands' websites and in select American Eagle stores on Mar. 30.
- As an industry first, the e.l.f. x American Eagle collaboration is also available on e.l.f.'s newly launched TikTok shop.
- Furthermore, fans can find the collection on the livestream shopping platform NTWRK, which features the e.l.f. x American Eagle Vault.
- The collection includes the Denim Daze Eyeshadow Palette, Perfect pHIT Lip Balm, Get Cheeky Clay Mask, and Beauty is in Your Jeans Vault.
