Hard Mtn Dew 1 year anniversary campaign

 

Hard Mtn Dew is launching a major marketing campaign to celebrate its first anniversary.   The campaign will include a launch party at a retirement home and the release of its first new flavor since launching Hard Mtn Dew.  The new marketing campaign includes a contest called "Definitely Over 21," where winners will get to join an exclusive party at a retirement home in Florida during spring break.  Anyone over 21 can apply to be invited to the all-expenses-paid trip for the launch party.  Hard Mtn Dew has previously had similar campaigns, including one last year where contestants were encouraged to propose to a can of Hard Mtn Dew for a chance to visit Las Vegas.  Hard Mtn Dew is a partnership between PepsiCo and Boston Beer Company.