Guinness St. Patrick's Day campaign

 

Guinness is launching a new competition for its St. Patrick's Day promotion.  The competition will encourage customers to submit video toasts, with the top two winners in each state receiving cash rewards.  The campaign will include in-person events in major U.S. cities like Boston, Georgia, and Baltimore, as well as the digital content element.  Joe Montana and Chef Kwame Onwuachi will also participate in the campaign through digital films and TV ads.  Guinness is also using the campaign to promote its alcohol-free beer, Guinness o, launched last year.  Guinness now joins Jameson as an alcohol brand trying to capitalize on St. Patrick's Day.