THE SYSTEMS OF MILTON KEYNES-BASED ENVISICS ARE A STEP AHEAD OF TECHNOLOGY IN SOME CARS THAT ALLOW DRIVERS TO VIEW SPEED LIMITS AND NAVIGATION INFORMATION ON THE WINDSCREEN © ENVISICS. SOURCE FT
Envisics, a U.K. startup developing hologram technology to replace car monitors, has been valued at $500M following investment from firms such as Stellantis, General Motors, and Hyundai.
The company, which has an office in Detroit and staff in Tokyo, raised over $50M from backers including the aforementioned three plus Jaguar Land Rover, Financial Times reports.
Envisics' technology projects displays that could lessen driver distraction and alert drivers of hazards earlier.
- The startup, which has about 100 employees, plans to expand internationally to match growing interest among international carmakers.
- Other European governments have pressured the startup to relocate.
- Envisics is dedicated to the U.K. but has been challenged to draw international employees since Brexit.
- Envisics' technology enables drivers to stay aware of speed limits and navigation on the windscreen.
- California-based Tarsadia Investments is its largest shareholder.
