Roku signed a new partnership with Jellysmack, an incubator that helps to guide and grow the careers of online influencers and content creators.
Roku will add two new ad-supported streaming channels featuring content from Jellysmack partners, including Lauren Riihimaki (LaurDIY), Brad Mondo, and Stephanie Soo.
The two channels will be Hello Inspo, dedicate to lifestyle content, and Mysteria, which will focus on True Crime.
- 17 Jellysmack-signed creators in total will be featured across both channels, also including Emmeline Mayline Cho (Emmymade), Liz Fenwick, HeXtian, Hellthy JunkFood, Smitha Deepak, Josh Elkin, and Karina Garcia on HelloInspo; and Christina Randall, True Crime Recaps, Killer Bites, Dr. Todd Grande, John Lordan, Brooke Makenna, and Danelle Hallan on Mysteria.
- The channels' content will be regularly updated with new videos.
- Jellysmack's roster also includes notable creators like MrBeast, Bailey Sarian, and The Try Guys.
