Legal implications must be considered if setting up a shop on a plot of virtual land, including data protection duties, copyright protections, and compliance obligations.
Contracts with designers should ensure copyright-protected work is owned by the brand and allow for creating matching digital copies of physical goods, DLA Piper suggests.
The metaverse offers brands the possibility of customers having "digital twins" of themselves with the same size and shape as the customer.
- These avatars allow customers to buy an item that fits, which reduces returns and drives financial and environmental savings.
- Sales in the metaverse constitute distance sales.
- E-commerce terms must be amended to reflect the brand's new sales channel.
- Contracts with designers should guarantee that copyright-protected work is owned by the brand and allow the creation of matching digital replicas of physical goods.
The metaverse is a possibility for innovative brands, and legal considerations will likely play a vital role in the coming years as laws adapt to it and Web3.
