Levi Strauss & Co. said it has joined forces with digital fashion studio Lalaland.ai to test out AI-generated clothing models.
Levi's said the AI models will supplement human models in order to support its diversity and inclusion initiatives.
- The AI models will allow Levi's to display clothing on a greater diversity of models in a more sustainable fashion.
- For example, it could show off what a pair of jeans could look like on different models of varying body types, sizes, and skin tones.
- The AI-generated models will be used alongside human models to possibly "expand the number of models per product," a Levi's spokesperson said.
- To accomplish this, the company has hired Amsterdam-based Lalaland.ai, which specializes in creating "hyper-realistic models" of many sizes and skin tones.
- Levi's claims that "AI will likely never fully replace human models for us."
- A year ago, Walmart introduced a tool powered by AI and computer vision that allows shoppers to view how clothing looks on models of similar height, shape, and skin tone.
- The "Choose My Model" tool is the first product to come out of Walmart's purchase of Israel-based startup Zeekit, which uses AI to demonstrate how customers would look in clothing that they are about to purchase.
