Marketers increasing spend on TikTok

 

A new Capterra survey shows that 75% of marketers plan to spend more money advertising on TikTok despite the U.S. government's plan to ban the platform.  The survey exclusively interviewed marketers based within the United States.  82% of markets believed a ban on TikTok would negatively impact their social media marketing or advertising goals.  70% said that if TikTok were banned, they would need to start spending more on alternative channels.  56% said that they believed it was unlikely that the U.S. federal government would ban TikTok.  87% believe TikTok is a viable platform for building long-term marketing strategies.  These opinions are held even though 45% of marketers believed that TikTok was likely used to spy on users. 60% felt serious privacy and national security concerns related to the app, and 47% agreed that the algorithm was not transparent.