Coca-Cola has released its new AI platform, resulting from its partnership with Bain & Company and OpenAI.
The platform uses GPT-4 and DALL-E to allow customers to create unique visuals.
Consumers can visit createrrealmagic.com till the end of the month and create custom art that features coke products.
- Coke is turning the product into a competition as artists who use the tool to create visuals can submit them, and the best images will be selected by the company to be featured on billboards in New York and London.
- Coke has also selected four AI artists to create their own art to start promoting the campaign and will be launching a workshop for 30 more up-and-coming AI artists to learn how to use their AI tools and be given a chance to create content that Coke can use in marketing campaigns.
- Coke also recently released its "Masterpiece" campaign, highlighting classic and modern art pieces. The two campaigns could be an attempt by Coke to promote its relationship with creators.
