Mars is partnering with Conjure's on-demand mobile ice cream stores that will be brought directly to consumers.
The partnership will see Conjure's mobile stores stocked with numerous Mars products, and consumers can order from the store and have it delivered within two minutes.
The partnership will launch in Hollywood, California, in a few months.
- The Mars products include Snickers ice cream bars and M&M cookie sandwiches.
- Conjure's mobile store also offers numerous ice cream brands, including Ben & Jerry's, Talenti, and Coolhause.
- These partnerships provide a unique way for brands to gain more exposure to higher-income tech-savvy consumers who are trialing new methods of purchasing.
