Meta Platforms announced that it will start testing the return of Messenger within the Facebook app.
Facebook first began encouraging Android and iOS app users to install the separate Messenger app in 2014.
- Two
years later, Facebook removed the built-in messaging from its mobile
web app, forcing those users to also download the separate Messenger
app.
- On Tuesday, Facebook head Tom Alison revealed that it's reversing the change.
- Meta is building "more ways to integrate messaging features in Facebook" over the next year, Alison wrote.
- The company has been testing Messenger re-integration within Facebook and plans to expand that to other users "soon," he said.
- The announcement was buried in a longer post about Facebook's present and future. Alison emphasized that Facebook is "off to a great start" in 2023.
- "Contrary
to reports otherwise, Facebook is not dead nor dying, but in fact alive
and thriving with 2 billion daily active users," he wrote.
- The
post focused on Meta's investments in AI, including AI-driven creator
and content recommendations on Reels, its short-form video format that competes with TikTok.
