New data from CGA reveals a 7% YoY increase in sales velocity in the U.S. on-trade, driven by increased visitation numbers.
Recent occasions, including Valentine’s Day and President’s Day, saw sales velocity return to normal.
Checks for drinks-led occasions are rising across the U.S., outpacing check value.
- Sales velocity in New York increased the most YoY at 9%, followed by Texas at 5%, Illinois at 3%, and California at 1%. Florida saw a 2% drop.
- Hotel restaurants and bars are popular on-premise channels for U.S. consumers on vacation.
- Research by CGA found that 30% of Mexican consumers participated in "Dry January," with the majority continuing to visit the on-trade.
