Australia has invested in Wine Australia's U.S. Market Entry Program to support local wineries entering the world's largest wine market.
The U.S. Market Entry Program is a business matching program that assists wineries through importers, brokers, or direct import orders with retailers.
Wineries in South Australia, Victoria, and Western Australia may recover 50% of the participation fee for the program through the new investments.
- The Government of South Australia funds 50% of participation costs for 30 spots.
- Successful wineries in the program are set to benefit from the current growth and premiumization of the Australian category in the U.S.
- The program has a long track record of successfully matching wineries with U.S. sales partners and securing retail opportunities with key customers.
- Australian wineries seeking to participate in the program are encouraged to visit wineaustralia.com and submit an expression of interest by March 31.
In 2022, Australian wine exports to the U.S. increased by 13% in volume and remained Australia's largest export market by value.
