Nordstrom will leverage a new e-commerce tool with The Folklore Group.
The partnership is intended to identify and work with brands founded by Black, Latinx, Asian, and other people of color.
- Nordstrom has entered a partnership with The Folklore Group to increase the inclusiveness of its supply chain.
- Nordstrom will leverage an e-commerce tool called The Folklore Connect platform to identify and support inclusive brands.
- The platform was launched last year to help retailers discover inclusive brands and to help the brands scale and operate their wholesale businesses.
- In 2020, Nordstrom pledged that inclusive brands would account for $500M of its sales by 2025.
