Nütrl Vodka Seltzer has launched its first national campaign titled "Nütrl. The One with Umlaut

 

Nütrl Vodka Seltzer has launched its first national campaign titled "Nütrl. The One with Umlaut".  The campaign launched yesterday includes eight commercials broken up into four 15-second ad spots and four 30-second ad spots. The marketing campaign will be a multichannel campaign running on CTV, digital media, social media, radio, retail, and out-of-home marketing channels.  The Martin Agency developed the ad campaign.  The campaign stars Chloe Fineman of Saturday Night Live and highlights the brand's use of an umlaut (the two dots above the u) in its name.  Nütrl's brand is positioned as a healthy alternative to other alcoholic products. A recent study by McKinsey showed that 50% of consumers listed wellness as a high priority in their lives last year.