On D2C sales grow by 76.4%

 

Swiss sportswear retailer On saw net sales increase by 91.9% YoY in Q4.  Sales through the company's D2C channel grew by 76.4% as the retailer prepares to roll out a new D2C-focused website. On posted strong Q4 earnings on Tuesday, with net sales reaching $397M. The company's sales for all of 2022 reached $1B Swiss francs ($1.3B) for the first time in its history. Net sales through On's D2C channel increased by 76.4% to 149.4M Swiss francs ($162M). Overall, the company reported net income of 57.7M Swiss francs for the year compared to a net loss of 170.2M Swiss francs last year.