On Mar. 21, Adobe debuted its new Adobe Product Analytics at the Adobe Summit conference.
This latest offering is part of the Adobe
Experience Cloud, a content management system (CMS) containing a full
suite of integrated online marketing and web analytics products.
- Adobe
Product Analytics purports to provide enterprises with purpose-built
insights by tracking and analyzing how users interact with their
applications and websites.
- According to the company website,
the new service enables business-wide collaboration on building and
enhancing customer experiences to drive profitable growth.
- Adobe
claims its new offering is equipped with self-service capabilities as
well as graphs that provide an overview of high-level metrics, including
the percentage of e-commerce website visitors that make a purchase,
changes in customer engagement over time, growth in the user base, and
other important trends.
- Software
teams can also use Adobe Product Analytics to measure and track the
popularity of an application’s features, which helps enhance company
apps and improve usability.
