Refillable homecare startup Blueland has achieved profitability.
Like other D2C startups, the firm is establishing a wholesale relationship with physical retailers.
Blueland's products focus on reducing environmental harm by providing refills for products like mirror sprays and body wash.
- The company has been working to achieve financial independence after raising $20M last February.
- Blueland expanded into wholesale after initially launching as a D2C operation.
- "We were very intentional in saying no to retail opportunities early on because we thought it was really important to have that direct line of sight into the data," CEO Sarah Paiji Yoo told Retail Dive.
- Blueland has wholesale partnerships with Target, Costco, The Container Store, and Bed Bath & Beyond.
