Cloud-based solutions developer Salesforce launched its generative AI platform, Einstein GPT.
Salesforce's customers will be able to leverage Einstein GPT to trigger automation and create personalized AI-generated content within its CRM platforms. A few of the key sales tasks that Einstein GPT can perform include composing sales outreach emails, automating meeting scheduling processes, extracting insights about clients, and identifying sales opportunities.
In Einstein GPT, users can generate responses based on natural language prompts.
- Salesforce developed proprietary AI models for Einstein.
- In addition, it will also leverage large language AI models available from OpenAI's ChatGPT.
- ChatGPT will also be integrated within Salesforce's workplace communication platform, Slack.
- CEO Marc Benioff said that the launch of the product "comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways."
