Enterprise sales intelligence startup Databook debuted its strategic relationship management (SRM) platform.
The platform leverages AI and natural language processing tools to help sales team members manage their relationships with clients.
The SRM platform analyzes publicly available corporate disclosures and earnings reports to develop a "Business Value Graph" that highlights the strategic priorities and financial forecasts of prospective clients.
- The tool uses the data to map the right product as per clients' requirements and creates personalized go-to-market strategies, including sales decks, briefings, and outreach material.
- Databook also launched a Strategy Builder tool that sales teams can use to evaluate potential sales opportunities and their respective estimated values.
- Last February, the Palo Alto-based startup raised $50M in Series B funding led by Microsoft's M12 venture fund, bringing its total raised to date to over $70M.
- Notable clients using Databook's products include Salesforce, Microsoft, and Databricks.
