Stella Artois is shifting its focus to casual dining through a new campaign that partners with digital platforms like Yelp and Uber Eats.
The campaign includes a TV commercial, digital, social, out-of-home, radio, and influencers and incentivizes customers to promote casual food options like takeout and delivery.
The campaign emphasizes at-home dining and rewards customer behaviors through partnerships with digital platforms.
- Stella Artois is using influencer marketing for the first time, partnering with diverse talents to modernize its image and appeal to new customers.
- The brand is leaning into a feeling of togetherness in its latest commercial while emphasizing casual dining as a new normal for consumers.
- The new campaign comes after the pandemic hit restaurant dining particularly hard, and the on-premise segment of the market shrunk.
- The campaign will run for ~10 weeks, featuring a new spot called "Table Drop."
