TechTarget unveiled an updated version of Priority Engine, its SaaS B2B purchase intent insights platform.
Sales teams will be able to identify prospective clients by examining the list of customers' validated projects that are currently underway in their territory. The updated platform provides technical and business information about the projects.
The technology enables sales teams to focus their efforts on potential customers who have shown high purchase intent.
- TechTarget's chief product officer Andrew Briney said, “Thousands of B2B sellers use Priority Engine every day to fuel their outbound efforts by discovering new active buyers in their territories plus prospect-level intent that helps them break through."
- TechTarget claims that all the project data, purchase requirements, challenges, timeframe, and other relevant information are directly verified with the client.
