Salesforce exec shares insights about generative AI in sales

 

ChatGPT and AI are eliminating mundane tasks such as writing sales emails, Salesforce Service Cloud CEO Clara Shih told CNBC.  Last week, Salesforce launched Einstein GPT to trigger automation and create personalized AI-generated content.  According to Shih, generative AI is changing how companies and salespeople communicate with customers for the better.  She added that Einstein, which Salesforce introduced in 2017, currently generates around 200 billion AI predictions each day.  Shih compared AI's capabilities for optimizing worker tasks to how Google Maps optimized people's travel routes.  Commenting on Einstein GPT, she said the tool brings enterprise-grade generative AI to Salesforce clients in a way that's rooted in business outcomes.