Toyota working with Yahoo on AR ad

Toyota is partnering with Yahoo to create a new multi-channel marketing campaign for the 2023 Toyota Crown.  The "Says So Much" campaign will be centered around an augmented reality experience.  The AR experience will allow consumers to scan a QR code, allowing them to take a 360° tour of the interior and exterior of the new car.  The ads with the QR code will be distributed through digital out-of-home displays, banner ads, and connected TV advertisements.  Yahoo's data shows that 80% of car shoppers are open to purchasing online and that AR can provide a more intimate experience for online car shoppers. Walmart and Saks Fifth Avenue have previously worked with Yahoo on AR ad campaigns.