Tubi made its debut on Nielsen's monthly platform rankings in February, capturing around 1% of all TV use in the US.
That
puts it ahead of the only other ad-supported free streaming platform in
the rankings, Paramount Global's Pluto TV, which claimed around 0.7% of
US TV use.
- Pluto was the first so-called FAST platform to make the list, in September of 2022.
- Nielsen
has also tweaked the way it measures audiences this month; previously,
views on cord-cutting platforms such as YouTube TV and Hulu + Live TV
were counted twice, but this step has been eliminated.
- Average TV viewership was down around 5.1% in February vs. January, a fairly typical yearly dip that aligns with the end of the NFL season.
- Streaming
use was down overall in February, but it nonetheless increased its
overall share of TV viewing; 34.3% of all US TV use went to streamers,
boosted by NBC's "New Amsterdam" on Peacock and "The Last of Us" on HBO
Max.
