Walmart has opened a clean beauty online platform.
The company has been increasing its push into the beauty market after launching its Walmart Start beauty accelerator last year.
Walmart's store, dubbed "Clean Beauty at Walmart," provides over 900 products that avoid over 1,200 ingredients.
- Over 80% of the products cost less than $10.
- Walmart's senior vice president of sustainability, Jane Ewing, said the company's customers have wanted "greater transparency into product formulations and products."
- Walmart faces growing competition from Target, which announced in February that it would offer thousands of new beauty products, many costing under $10.
