Anheuser-Busch (AB) InBev has been named the Creative Marketer of the Year (CMOY) at the Cannes Lions International Festival of Creativity for the second consecutive year.
The award recognizes the company's impressive marketing and creative work.
21 of AB InBev's brands spanning ten countries have won an award at the Cannes Lions International Festival of Creativity, with 146 Lions won since 2016, 50 of them in 2022.
- AB InBev underwent a significant reorganization of its marketing and creative structure in 2018 as part of a plan to develop a sustained creativity system that has proved successful.
- The award comes despite changes in society and alcohol consumption, which has resulted in advertising being a key focus for many alcohol companies.
- Previous winners of the CMOY award include industry giants like Apple, Unilever, Microsoft, and Google.
