Tubi has announced new partnerships and planning tools to enable brands to take advantage of emerging identity solutions and currency options.
These include integrations with VideoAmp's Premium Video Planning Tool and LiveRamp TV activation for media forecasting and planning.
Tubi is an ad-supported video-on-demand (AVOD) service owned by Fox Corporation.
- The introduction of Pause Ads adds to Tubi's list of ad products.
- In recent years, Fox has been actively investing in Tubi as a significant ad business.
- Tubi saw a 25% YoY increase in ad revenue last quarter, with improvements in almost every KPI.
- In February, the Tubi was responsible for 1% of total TV consumption, making it the most-watched free ad-supported TV service in the U.S.
