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What happened: By 2024, there will be an estimated 1.7 billion active mobile AR user devices worldwide, a rise of 1.5 billion from the 200 million seen in 2015. In 2023, the worldwide number is estimated at 598 million, according to ARtillery Intelligence's recent report. Why it matters: The rapid growth of mobile AR user devices is a sign of the increasing popularity of this technology. Mobile AR allows users to interact with digital content in the real world, which can be used for various applications. For example, mobile AR can be used for education, training, and marketing. Where to see the impact: The impact of mobile AR is already being felt in several industries, including retail, healthcare, and tourism. Mobile AR is also being used in the workplace for training and collaboration. For example, AR can train employees on new procedures or collaborate with colleagues worldwide. The fastest-growing AR compatibility in the smartphone landscape is with Snapchat, Facebook, and web AR, according to ARtillery Intelligence's Mobile AR forecast. |
