AB InBev has launched a limited edition beer called "Beck's Autonomous," created with AI technology. ChatGPT and Midjourney were used to design the beer, branding, and product marketing.
- The AI technology led all editing and development based on its intelligence, creating a completely machine-created beer.
- Beck’s marketing director, Laura Salway, says the decision to create the beer was made to celebrate the 150th anniversary of Beck's beer brand and to continue being innovative in the beer world.
- Beck’s Autonomous is a 5% ABV Pilsner-style brew made from local German produce and 100% natural ingredients.
- The beer will be packaged in a hybrid container of half glass and half aluminum in a limited edition run of 450 cans across the U.K., Germany, and Italy.