Amazon launched a project three years ago to improve its public image in France.
The ongoing scheme was a response to controversies surrounding Amazon's e-commerce operations in the country.
- Amazon has become the e-commerce market leader in France after launching its operations in the country in 2000.
- The e-commerce giant has faced pushback from the French public over issues ranging from the ecological impact of e-commerce to the working conditions in its warehouses.
- Amazon developed a public-relations project called "Ratatouille" in a bid to enhance its image in the country.
- The plan brings together various initiatives, including television ads and promotions of French-made products sold on its platform.
- Amazon has also funded studies intended to show that its warehouses have positive economic effects, according to sources cited by Bloomberg.
