Asian spirits experiencing sales growth

 

Master of Malt's latest insights report shows that Asian spirits are experiencing significant growth in sales.   Japanese whisky sales increased by 6.4% between 2020 and 2022, while shōchū sales rose by 28%. The report attributes part of shōchū's growth to producers outside Japan making it. Chinese baijiu sales increased by 91.5% in the last six months, potentially due to bartenders using it for cocktails. Indian gin sales rose 134% between 2021 and 2022, bucking the trend of the broader gin category, which plateaued. Taiwanese whisky sales increased by 28% between 2021 and 2022. Thai spirits and Chinese liqueurs also grew, with sales increasing by 108% and 41%, respectively. South Korean spirits are another category to watch, as the country just introduced its first single malt whisky.