B2B demand generation agency Spear Marketing Group and Rev announced a strategic partnership.
Rev's sales development platform leverages AI to help B2B companies find their best customers.
- Spear
intends to use Rev's platform to enhance its existing demand generation
practice and provide B2B clients with insights into their next
customers.
- The insights will then be used to devise clients' messaging, content, media strategy, and account targeting.
- Rev's
platform helps customers understand the critical characteristics of
their best clients and identify high-priority accounts with those
specific attributes or behaviors.
- According to Spear's
President Howard J. Sewell, Rev can develop and execute smarter and more
engaging campaigns that are more likely to convert.
