Scheduling automation platform Calendly launched the Routing platform to increase inbound lead conversion.
The solution is catered to sales and marketing teams. Routing screens new leads, routes qualified leads to account executives, and helps prospective customers schedule meetings with sales team members.
- Routing qualifies leads in real-time by accessing the details submitted by users through HubSpot, Marketo, or Calendly Routing form.
- The platform then analyzes the details filled in by the client and connects them with the right salesperson and account executive.
- It integrates with Marketo, HubSpot, and Salesforce platforms.
- Calendly CMO Jessica Gilmartin said, “We are excited to drive even more value for our customers by helping them achieve a more efficient and easy sales process with Calendly Routing.”
- Smith.ai reported a 70% conversion rate from clients booked through the Routing platform.
