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Keds has launched a brand refresh built around inclusivity, optimism, and playfulness.  This follows a recent trend of brands promoting social and political causes, which has proven popular with younger consumers.  The company has changed its logo to a new hue of blue and has launched a newly revamped sneaker collection.  The rebranding effort follows Keds' recent acquisition by DSW's parent company Designer Brands Inc. The rebrand was made in collaboration with Jacob Consenstein and the production company Family Projects. The brand refresh comes when other competitive sneaker brands adjust their marketing strategies during a period of uncertainty for retail as spending declines due to the macroeconomic environment.