Hanes launches new campaign

 

Hanes has launched a new campaign called “Make Yourself Comfortable.”   The campaign takes place in 1901 (when Hanes was founded) and shows aristocrats breaking free from their stuffy Victorian Era conventions. The campaign comprises one long-form cinematic spot and three 30-second ad spots.  The spots will be distributed through paid and organic channels, including social media, influencer marketing, and digital media.  The campaign was created with The Martin Agency.  The spot had been timed with the start of the NBA playoffs and will air during games.