F1-Paramount+ deal

 

F1 finalized a promotional deal with Paramount+, including advertising for the streamer's shows and films at races and events.   US streaming and broadcast rights to F1 races are locked in by Disney's ESPN through the end of 2025; it's possible Paramount plans to pursue them for 2026 and beyond. The league and Paramount inked a temporary marketing deal last year; the new agreement expands their relationship. At the recent Australian GP event, ads for Paramount+'s "Rabbit Hole" were featured heavily.