What the numbers say: According to data from eMarketer, in 2019, 68.7 million smartphone owners in the U.S. used at least one health or fitness app at least once per month. It was forecasted that in 2022, there will be 86.3 million health or fitness app users in the U.S. Relevance: The global digital health tracking apps market is anticipated to reach $77,489.3M by the end of 2033. The chart also emphasizes the importance of technology in promoting and supporting healthy lifestyles. Brands that should care: Tech companies that create and market health and fitness apps can benefit from this trend. eMarketer principal analyst and senior forecasting analyst at Insider Intelligence discussed the emergent "luxury fitness" category created by Nike, Peloton, lululemon, and Apple. |
