Despite backlash and criticism, including accusations of profiting from an aggressor state responsible for war crimes, Pernod Ricard has resumed exports of brands like Beefeater Gin and Jameson to Russia.
The decision to resume exports has been criticized as morally questionable and swimming against the tide of public opinion.
Pernod Ricard changed its mind on resuming exports of Absolut Vodka to Russia after a backlash in Sweden.
- Members of parliament in the U.K. expressed dissatisfaction with Pernod Ricard selling in Russia while the country is engaged in a war in Ukraine.
- Pernod Ricard maintains that it condemns Russia's war and invasion of Ukraine but states the need to protect its teams and avoid accusations of fraudulent bankruptcy by maintaining a minimum level of activity.
- Despite suspending Absolut Vodka exports, Pernod Ricard is exporting other brands like Redbreast Whiskey to Russian supermarkets.
The controversy highlights the challenges companies face navigating geopolitical tensions and the ethical considerations surrounding international business operations.
