Popeyes has appointed McKinney as its creative agency of record.

 

Popeyes has appointed McKinney as its creative agency of record.  McKinney will replace Gut, the agency that led Popeyes through the recent Chicken Sandwich wars.  McKinney will be responsible for brand strategy, creative development, and production. The first campaign work from the partnership is expected to be released late this spring. Jeff Klein, Popeyes' CMO, said, "McKinney comes to us with an incredible depth of restaurant experience and a reputation for producing creative that helps drive the business."