Non-alcoholic drinks, including non-alcoholic beer and cider, are growing in popularity and sales, with the global market surpassing $11B in 2022.
The craft beer community has also grown significantly in the last two decades.
- According to a report by IWSR Drinks Market Analysis, the most significant contributor to the growth of NA products is no-alcohol beer and cider.
- The US and Japan are the biggest markets for non-alcoholic RTDs.
- More
restaurants and bars offer non-alcoholic options, such as mocktails and
N/A drinks, to cater to the increasing demand for these beverages.
- Ghostlight
Coffee's non-alcoholic bottle shop, which opened in 2022, reflects the
growing trend towards non-alcoholic beverages, including spirits, wine,
and craft beer.
- Lagunitas Brewing Company's Hoppy Refresher is a
popular new product, a zero-alcohol, zero-carb, and zero-calorie
beverage that uses hops and brewer's yeast.
- Guinness has also
entered the non-alcoholic market with Guinness 0, a non-alcoholic stout
that retains the flavor of the original beer through a cold filtration
method.
- Other non-alcoholic
beer options like Heineken's 0.0 and Lagunitas IPNA are becoming more
prevalent on menus as the consumer interest in NA beverages grows.
