The CW hired on former Roku executive Ashley Hovey as its first-ever chief digital officer.

 

The CW hired on former Roku executive Ashley Hovey as its first-ever chief digital officer.  Hovey will oversee day-to-day strategy and operations for the network's digital and streaming business, including the CW app. Nexstar Media Group acquired a majority stake in The CW last year. The free ad-supported CW app has around 92 million downloads to date, and features the full line-up of CW primetime programming. At Roku, Hovey oversaw the ad-supported Roku Channel business. She'll report directly to CW president Dennis Miller.