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What the numbers say: A recent survey conducted by CoinGecko in collaboration with Blockchain Research Lab has revealed how popular the top eight crypto use cases among crypto holders are. Survey results have shown that 93.9% of crypto investors most use their digital assets for investment. The "Investment" option was followed by "Staking" and "Payment," with 88.8% and 84.5% rates, respectively. "Lending or Borrowing" became the least popular use case among the other seven, with 57.6%. Relevance: The market analysis platform also evaluated how popular the top 11 reasons for buying crypto are, using the same 427 responses collected between December 2022 and January 2023. In the survey, 84.8% of crypto investors said they bought crypto mostly to generate profit in the long term. On the other hand, "Social Good" became the least popular reason to invest in crypto on the ranking, with a 56.2% rate. Brands that should care: The survey results are expected to light the way for crypto trading platforms, such as Binance, Coinbase, OKX, and Crypto.com, to develop strategies accordingly by understanding the investor motivations for buying and using crypto. |
