Twitter appears to be restoring the legacy blue badges for accounts

Twitter appears to be restoring the legacy blue badges for accounts with more than 1 million followers, even if they did not pay for a subscription to the service. 

 The company has "re-verified" a number of high-profile followers, including some accounts belonging to dead celebrities.

  • Last week, Twitter began removing the blue check marks from accounts that hadn't signed up for a paid subscription to its Twitter Blue service.
  • CEO Elon Musk later said that he was paying for “a few” subscriptions “personally,” including those belonging to LeBron James, Stephen King, and William Shatner.
  • Several high-profile accounts, including those belonging to Neil Gaiman, Lil Nas X, and Richard Osman, have also confirmed that they have received blue checks despite not paying for them.
  • Twitter is also requiring companies that want to advertise on the platform to pay for verification, although businesses already spending $1,000+ a month on ads automatically receive the checks, which are gold instead of blue.
  • According to TechCrunch, the interest in Twitter Blue, available for $8 per month, has been "underwhelming" since its relaunch in December.
  • The paid service brought in only $11M worth of mobile-based subscriptions for the first three months, the report found.

 

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